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19 februari, 2009

Intervju Spotify

Filed under: MusiktjĂ€nster — Christian Rudolf @ 21:34

Andres Sehr Àr comunity manager pÄ Spotify. Andres hade vÀnligheten att ta sig tid och berÀtta lite om Spotifys affÀrsmodell, framtid och musikindustrin. Andres Àr inte svensktalande och dÀrmed Àr intervjun pÄ engelska.

CR:The business model of spotify today has two legs. Advertising and paid subscription. Is this really enough? You probably have really high content cost? Are there other business models I am missing today? Do you forsee other models?

Andres Sehr:We think the business model we have is very viable.  Advertisers have been very receptive to Spotify because we can target users so much better than say regular radio ads. With proper targeting we can get a pretty good rate for our ads.  Our premium model has also been very successful and we expect more and more people will opt for that version.

CR:Open API:s. Will you ever open up your platform so you can build products and services on top you’re your content, mashups? Ist this a problem for the record labels since this is  bit of losing control of the content?

Andres Sehr:Opening up Spotify with an API is definitely a goal of ours, we don’t want to build a new social network but we want to allow others to build cool new features for Spotify.  If done in a controlled way I don’t think the labels have anything to worry about, this will simply open up their music to a larger audience.

CR:What is the most popular music on Spotify. What do people like most?

Andres Sehr:Popularity varies from country to country, some bands such as Coldplay regularly make the top 3 in each country but in places like Sweden someone like Lars WinnerbÀck is highly popular.  You can view top ten albums, artists and songs in each country from within Spotify which is a neat little feature.

CR:Spotify is still somewhat a closed service, when will you open up so anyone can sign up for a no cost account?

Andres Sehr:We’ve already opened up in the UK and hopefully we can do the same in other countries later this year.  We want to ensure that the quality of the service isn’t affected which is why we’ve been slow to open up more.  In Sweden the demand has been so high that opening up right now could lead to quality issues so it’ll be a little while longer still.

CR:Spotify in about 12 months. What has happened?

Andres Sehr:I think you’ll see our catalogue grow much larger, we still have a large amount of licensed content which we haven’t added in yet, close to 10,000 tracks a day are being added at the moment.  We also hope to make Spotify a little more social and open and continue to work towards allowing people to listen to whatever they want, whereever and when ever.


”Spotify skriver vidare att vissa lĂ„tar kommer att försvinna helt, eftersom de har levererats till Spotify utan att artisten bakom lĂ„ten gett sitt godkĂ€nnande.”

Coments on this. Why is an artist not interrested in joining. What do they use as reason. Not enough money? No control?

Andres Sehr:Music licensing is a complex issue.  There is very little in terms of global rights so we’ve had to restrict some tracks to certain countries which meant that some music was lost in each area.
Hopefully we can work with our partners to reduce these barriers and allow everyone to listen to whatever they want.  Some artists control their catalogues much more closely than others, The Beatles for instance, are not available on any online service, you’d have to ask them why this is but we hope that they’ll change their mind one day and join with Spotify.

För mig Àr Spotify Àr en applikation som rullar flera timmar om dagen i min dator. Just nu Àr det Brandy som rullar hos mig(sÀger man sÄ nÀr allt Àr digitalt?) Spotify har verkligen pÄverkat min musikkonsumtion. Jag hoppas verkligen de slÀpper den fri snart sÄ alla MJukvara.se lÀsare kan njuta av denna. Men om ni tjatar i kommentarstrÄden kanske ni kan övertyga Andres att köra en utlottning av invites. Den förra jag hade fÄr fortfarande personer som anmÀler sig för en invite

Relaterade inlÀgg

Spotify, en recension.

Varför jag tror Spotify kommer bli en sÄdan succe

Kolla hÀr hur mÄnga som var intresserade av Spotify invites.


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